It’ll all be done via existing Vision+ and YouView hardware, so there’s no need to buy any more gear, although HD-enthusiasts might just have to bite the bullet and sign up with Rupert directly. Show full PR text BT and Sky reach agreement to add Sky Movies to BT TV BT and Sky have signed a multi-year contract which will see Sky Movies made available through BT TV. BT will offer Sky Movies for a monthly subscription that customers can add to their existing BT TV package from October 26. The agreement means that BT will be able to offer its TV customers the option to bolt-on Sky Movies whether they are customers with the YouView box or the latest Vision + box. For Sky, the deal supports Sky’s growing wholesale content business. BT TV customers will be able to enjoy the latest movies across 11 Sky Movies channels, in standard definition, both as streamed live channels and on-demand for those with BT Infinity fibre broadband. For customers with regular BT broadband Sky Movies is only available on-demand. Sky Movies is the UK’s most popular subscription movies service giving access to over 700 different movies on demand including brand new exclusive premieres every week from major Hollywood studios such as Disney, Fox, Paramount, Sony, Warner Bros., and Universal. Sky Movies subscribers can choose from more of the latest and biggest movies first, at least 12 months before any online subscription service. Premieres in October include Argo, Django Unchained, Les Miserables and Gangster-Squad. Zero Dark Thirty and Life Of Pi will premiere in November. The agreement includes Sky Movies Premiere, Sky Movies Showcase, Sky Movies Greats, Sky Movies Disney, Sky Movies Family, Sky Movies Action & Adventure, Sky Movies Comedy, Sky Movies Crime & Thriller, Sky Movies Drama & Romance, Sky Movies Sci Fi & Horror and Sky Movies Select.
Chewing popcorn could block ads’ influence in movies, new study finds
And since when did TV shows become so lush and sophisticated? These sound like scattered questions for an entertainment guru, not an economist, but Anita Elberse, a professor at Harvard Business School, is both. And her great new book, Blockbusters , explains that the four questions share one answer. The blockbuster strategybetting more and more money on fewer and fewer titleshas taken over the entertainment world. The book comes out in an interesting time for Hollywood, which suffered a row of famous big-name flops this summer. Has the last year proved that the blockbuster approach is deador stronger than ever? That was just one question I asked Elberse in a wide-ranging interview. This conversation been edited for length and clarity. THOMPSON: Would I be oversimplifying your thesis if I said: “In movies, music, TV, and books, people have learned that$1 spenton a blockbuster is better than $1 spent on anot-blockbuster”? Elberse: I think that’s a good way to summarize the book. Another way is to say that,althoughthere is no way to play it safe in theentertainmentindustry, a blockbuster strategy is the safest way to play. In investing, we intuitively think we should make a number of small bets.
Sick of commercials before movies worming their way into your brain? Try chomping on some popcorn. A new study conducted by the University of Cologne in Germany and reported in The Guardian contends that chewing blocks the pervasive influence of advertising, specifically those ads that appear before movies. The researchers reasoning is straightforward enough. Every time we see or hear a new name say, Benedict Cumberbatch our mouths unconsciously try to pronounce that name. But chewing disrupts this inner speech, the Cologne study suggests, keeping the new name from being imprinted on our brains. The study involved 96 people at a movie theater. Half of the moviegoers received free popcorn throughout the movie, the other half got a small sugar cube (and wouldve been charged ten bucks for it if this were a real movie). Several ads preceded the movie. According to the research, which was published in the Journal of Consumer Psychology, the ads had no effect on the moviegoers who ate popcorn, but a demonstrable positive effect on those who had the quick-dissolving sugar cube. “The mundane activity of eating popcorn made participants immune to the pervasive effects of advertising,” Sascha Topolinski, a researchers, said in the studys report. Going forward, the researchers suggest, the study could spell doom for the traditional popcorn machine in the movie theater. “This finding suggests that selling candy in cinemas actually undermines advertising effects, which contradicts present marketing strategies, the report indicates. In the future, when promoting a novel brand, advertising clients might consider trying to prevent candy being sold before the main movie.” Certainly, any theater looking to eliminate popcorn from the movies would have an uphill battle. Popcorn at the movies is a century-old tradition .